Donald Trump analysis
How people talk about Donald Trump online
Few topics are debated as hard as Donald Trump. We turn public posts and comments into a clear picture of what people say, how it changes and where platforms differ, so you can answer the question your readers, clients or board are asking.
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What you get
- How the tone changes over time, and what moved it (a speech, a ruling, a headline)
- How his own wording on a topic changes over time, with short quotes and dates
- How his speeches compare by topic, wording, tone and length, always like with like
- Which themes drive the conversation, such as tariffs, immigration, courts or the economy
- How X, Reddit, YouTube, TikTok and Truth Social differ, each read against its own usual tone
- Which outlets and public accounts shaped the debate, with links (Sources tab)
- An interactive report and a PDF, delivered within 3 working days
What he says, and how it changes
Track how Donald Trump's public statements on a topic change over time, such as tariffs, Ukraine, immigration or the Fed. We analyse his own public posts on Truth Social and X and, where relevant, transcripts of his speeches. You see when the wording shifted, which words appear more or less often, and what was happening around the shift. We only use official sources for speeches: the White House, the Daily Compilation of Presidential Documents on govinfo.gov, the Congressional Record, and his verified accounts. Campaign rallies are included only when his campaign or other official channels have published the transcript. Each analysis lists the exact sources and how many speeches it rests on.
What this shows and what it does not
It shows what he says in public and how it changes. It does not show what he privately thinks or intends. His tone is read against his own usual style, which is often strong and exaggerated, so a sharp post is not automatically a change of position.
Compare his speeches
Compare Donald Trump's speeches by topic, wording, tone and length, for example rallies against addresses, or his first term against his second. We only compare like with like, show how many speeches each comparison rests on, and quote briefly with source, date and link. It shows what is said in public, not what he privately thinks. We only use official sources for speeches: the White House, the Daily Compilation of Presidential Documents on govinfo.gov, the Congressional Record, and his verified accounts. Campaign rallies are included only when his campaign or other official channels have published the transcript. Each analysis lists the exact sources and how many speeches it rests on.
Why context matters with this topic
A score such as 70% critical means little on its own. We read every result against the topic's usual tone, show the change over time and break it down by platform and group.
Politically neutral
We take no political side. We describe what is said and how it changes, with counts and caveats, and the same method applies to any politician or topic.
Truth Social included
Truth Social is part of the mix for this topic. Its audience is small and uniform, so we show it separately and never compare it directly with X or Reddit.
What you can ask
- Did the reaction to a speech, ruling or policy differ from the usual tone?
- How do his rally speeches differ from his formal addresses?
- How do reactions in the US differ from those in your country or language?
- What does the debate around a Trump statement look like in the first 48 hours?
- How is your brand or product mentioned next to Trump-related news?
What this is not
It is not a poll and it does not represent all voters or citizens. We only analyse public posts and comments from people who choose to post online. We never use private messages, closed groups or private profiles, and we take no political side.
We only analyse publicly available content: posts and comments anyone can see without being invited. Private messages, private profiles, closed groups and private channels are never included, on any platform.
Who it is for
Newsrooms, communications teams, public affairs advisers, researchers, and any business that needs to understand a public debate before it speaks.
Questions
Which sources do you use for speeches?
We only use official sources for speeches: the White House, the Daily Compilation of Presidential Documents on govinfo.gov, the Congressional Record, and his verified accounts. Campaign rallies are included only when his campaign or other official channels have published the transcript. Each analysis lists the exact sources and how many speeches it rests on.
Can you compare speeches?
Yes. We compare public transcripts by topic, wording and tone, always like with like, and we show how many speeches each result rests on.
Can you show what Donald Trump says on a specific topic?
Yes. We analyse his public posts and statements on the topic and show how the wording changes over time, with short quotes, dates and links. We show what he says, not what he privately thinks.
Can you analyse a specific statement or event?
Yes. We usually look at the last 30 days or from the event onward.
Which platforms do you use?
X, Reddit, YouTube, TikTok, Google Trends and Truth Social, plus others when they fit the question. We pick the mix per topic.
Do you show news coverage?
Yes, from written online news sources, with headline, outlet, date and link. There can be coverage we do not find.
Is the result a poll?
No. It shows what people say publicly online, not what all voters think.
How fast is it?
Within 3 working days.
Get your first analysis free See a sample analysis
Single analysis €399, plans from €1,794 for 6 months paid upfront. Delivered within 3 working days