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For agencies

Online mood analysis for agencies: the answer, not a tool

Pick your field. Every analysis comes with a verdict, the numbers behind it and a report site your client can open.

  • Most analyses within 24 hours on working days
  • All these platforms included
  • First analysis free while in beta
  • X
  • Reddit
  • YouTube
  • TikTok
  • Facebook
  • Instagram
  • Threads
  • Truth Social
  • Bluesky
  • Telegram
  • Discord
  • Twitch
  • LinkedIn

We pick the right mix for each topic. Public content only.

Platform names and logos belong to their owners and are shown only to indicate which platforms are covered. Public Mood is not affiliated with or endorsed by them.

Pick your field

Sample analysis · Michael Carrick

Share of critical posts among stance-taking posts about Michael Carrick, before and after the week starting 21 Sep 2026. 2,060 posts from X, Reddit and YouTube.

See the full sample analysis →

  • 9 weeks before · 13 Jul – 13 Sep 202631% critical
  • From the week starting 21 Sep · 21 Sep – 13 Oct 202669% critical

Who is behind Public Mood

Built by a journalist.

Public Mood is run by Kasper Skov Jensen, a trained journalist with 15 years in digital media and an external examiner at the Danish School of Media and Journalism.

Memberships & Affiliations

  • Online News Association
  • Investigative Reporters & Editors

About Public Mood →

What we don't claim.

Every number describes public posts, not people. Online posts come from people who chose to post, so there is no margin of error, and we say so in every report. Instead we show 95% intervals: how precisely each share is measured among the analysed posts.

Every analysis we deliver is fingerprinted and timestamped at delivery. That proves it has not been changed since, not that it is right, and we say so.

Read the method →

FAQ

Which platforms do you cover?

All of these are included in every package, and we pick the right mix for each topic: X, Reddit, YouTube and TikTok as the core; Facebook (public pages and public posts only) and Instagram (public comments on public accounts and hashtags); Threads, Bluesky and Truth Social (public posts and replies); public Telegram channels and public Discord servers; LinkedIn for business topics; and Twitch live chat, when it fits the topic, for minute-by-minute mood during live events.

What about WhatsApp, Signal, Snapchat and Telegram?

We only analyse public content: posts and comments anyone can see without being invited. WhatsApp and Signal are built for private, end-to-end encrypted chats and groups, and private conversations are never part of our analyses. Most of Snapchat is private messages and disappearing stories, so there is very little public conversation to analyse. If your topic is big on Snapchat, we usually find the same conversation on TikTok, Instagram and YouTube. Telegram is partly covered: we analyse public channels, never private chats or closed groups.

Can we choose the platforms and the period ourselves?

Yes, if you want to. Tell us which platforms and which period you need, and we analyse exactly that. If you leave it to us, we pick the platforms that matter for your topic and analyse the last 30 days, or from the event onwards. We can go up to 12 months back. The platforms and the period are always stated in the analysis.

Price

Single analysis €199 · plans from €169/month billed upfront · prices excl. VAT

First analysis free, one per email domain. Most analyses are delivered within 24 hours on working days. In special cases it can take up to three working days. See all prices

Send us one topic – your first analysis is free